The HVAC industry is driven by two things: seasonal urgency and local trust. Whether it's an emergency AC repair in July or a full system replacement in January, Google Ads is the furnace that heats your lead flow. We help HVAC contractors—from local family businesses to regional firms—capture high-intent homeowners and property managers at the exact moment they need assistance. Our strategy combines the visibility of Google Local Services Ads (LSAs) with the precision of Search Ads and advanced conversion tracking. We don't just optimize for 'clicks'; we focus on 'Truck Rolls' and 'Unit Sales', ensuring that your advertising spend is optimized for the actual revenue hitting your books. By integrating with your dispatch software and using weather-based bid adjustments, we ensure your team is always busy when the demand is highest.
Absolutely. LSAs have the highest conversion rate in the home services industry because of the 'Google Guaranteed' badge and 'Pay-per-Lead' model. We find it's the most cost-effective way to get the phone ringing immediately with high-intent local homeowners.
We focus on 'Hyper-Local' dominance. By using specific neighborhood keywords and highlighting your local proximity and community ties, we capture the 60%+ of homeowners who prefer to support local businesses over national chains. Your 'local' status is a powerful selling point that we emphasize in every ad.
CPL varies by market, but we typically aim for $30-$60 for service leads and $80-$150 for high-ticket installation leads. We focus on 'Cost per Booked Job' to ensure you are meeting your required profit margins on every lead we generate.
