The healthcare industry is built on two foundations: immediate need and absolute trust. Whether it's a patient searching for a specialist to treat a chronic condition or an urgent care need for a local clinic, Google Ads is the most effective way to reach patients at their moment of highest vulnerability. We help healthcare providers—from specialized clinics to large multi-location medical groups—capture high-intent patients by building high-performance, 'Privacy-First' lead generation systems. Our approach combines surgical keyword targeting with the visibility of Google Local Services Ads (where eligible) and advanced, HIPAA-compliant conversion tracking. We don't just optimize for 'clicks'; we focus on 'Booked Appointments' and 'Patient Quality', ensuring that your advertising spend is a calculated investment in your practice's growth and clinical authority. By treating Google Ads as a platform for patient education and access, we help you fill your schedule with the patients you are best equipped to serve.
Yes, but it requires careful adherence to 'Personalized Advertising' policies. Google restricts retargeting for many health conditions. We use 'In-Market' audiences and search intent rather than retargeting for restricted niches, ensuring your practice stays compliant while still reaching motivated patients.
We use specific ad copy and landing page 'Checkboxes' for insurance providers. If you only accept specific plans or are 'Private Pay' only, we explicitly mention this to filter out unqualified traffic before they click, ensuring your budget is spent on patients you can actually treat.
This varies by specialty. General care is typically $30-$60 per lead, while high-ticket surgical specialties can be $150-$400. We focus on 'Cost per Booked Appointment' to ensure your marketing spend is aligned with your practice's revenue goals.
