The B2B debate: Should I pay for ads (Inbound) or just scrape emails and blast them (Outbound)? Cold Email is cheap, but risky. Deliverability is dying as Google/Microsoft tighten spam filters. LinkedIn Ads are expensive, but safe and scalable. We believe in a 'Warm Outbound' strategy. We use LinkedIn Ads to 'Warm Up' the prospect—showing them your brand and value prop for 2 weeks—BEFORE the SDR sends the cold email. This 'Air Cover' increases cold email response rates by 30-50%.
No. Ads create opportunities; people close them. You still need sales reps to follow up. But ads grant them 'warm' conversations instead of cold rejection.
You should. The best strategy is 'Omnichannel'. Ad on LinkedIn -> Email in Inbox -> Call on Phone. Be everywhere.
