For B2B marketers, the budget war is always between Google Ads and LinkedIn Ads. The choice isn't about which is 'better', but about 'Intent' vs 'Identity'. Google Ads captures users who are *actively searching* for a solution right now (High Intent), but you can't be 100% sure of their job title. LinkedIn Ads allows you to target the *exact* Decision Maker (High Identity/Precision), but they might not be looking to buy. We manage both, and the secret lies in knowing the specific role of each channel in your pipeline.
Google Ads. Because the user is searching for *you*, they are usually lower in the funnel and ready to book a demo. LinkedIn leads are often 'Interruption' based and require more nurturing (e.g., downloading a whitepaper first).
Not directly. You can't upload a list of companies and only show search ads to them. You *can* do this on LinkedIn (List Matching). However, Google allows 'Customer Match' via email lists, which is a close alternative if you have good contacts.
Realistically? $3,000/mo. Anything less and the high CPCs mean you won't get enough data to optimize. Google Ads can work with budgets as low as $1,000/mo for niche local B2B.
