For local service businesses (Plumbers, Lawyers, Movers), the two giants are Google and Yelp. But the business models are radically different. Google Local Services Ads (LSAs) operate on a 'Pay Per Lead' model—you only pay if a qualified customer calls you. Yelp Ads typically operate on a 'Pay Per Click' model (or expensive subscription contracts). For 90% of service businesses, Google LSA is the superior ROI choice because of the 'Google Guarantee' badge and the dispute dispute process. However, Yelp still holds strong sway in specific verticals like Restaurants and Beauty.
Yes, but we usually recommend maxing out your Google LSA capacity first. Since LSA is inventory-constrained (only 3 spots at the top), if you have extra budget left over, Yelp can be a viable secondary channel for specific verticals like movers or locksmiths.
You must pass Google's verification process, which includes checking your business license, insurance, and (in some regions) background checks for field workers. We handle this entire paperwork process for our clients to speed up approval.
Rarely. The Cost Per Lead on Yelp is often higher because the conversion rate from 'Profile View' to 'Call' is lower than Google's direct 'Click to Call' interface. However, Yelp leads can sometimes be less price-sensitive in high-end verticals.
