Value-Based Optimization (VBO)
Unlock VBO for TikTok to target high-spenders rather than just installers/purchasers.
Why This Matters
Similar to Google/FB, TikTok can optimize for ROAS. Essential for e-commerce brands with varied product prices.
How To Implement
1. Ensure you pass "value" parameter in Pixel.
2. Accumulate ~20 distinct purchase values.
3. Select "Value" as optimization goal in Ad Group.
Pro Tip
Requires a minimum bid. Be prepared for higher CPA but higher ROAS.
More TikTok Ads Tips
Automated Creative Optimization (ACO)
Use ACO to let TikTok mix and match your video assets, text, and CTAs to find the winner.
Storytelling with Carousels
Use standard Image Carousels on TikTok. They are surprisingly effective for e-commerce catalog showcasing.
Why Your TikTok Ads Die After 7 Days (And How to Fix It)
Combat creative fatigue with modular content: film multiple hooks, bodies, and CTAs that you can mix and match.
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