Why Your TikTok Ads Die After 7 Days (And How to Fix It)
Combat creative fatigue with modular content: film multiple hooks, bodies, and CTAs that you can mix and match.
Why This Matters
TikTok's algorithm prioritizes fresh content. Unlike Meta, where ads can run for months, TikTok ads typically fatigue within 7-14 days. You need a system to constantly refresh.
How To Implement
1. Build a 'creative library' structure: 5 hooks × 3 bodies × 3 CTAs = 45 variations from one shoot.
2. Use CapCut or similar to quickly swap components.
3. Monitor 'Video Watches at 50%' - when it drops 30%+ from peak, it's time to refresh.
4. Schedule creative refreshes every 2 weeks, not just when performance drops.
5. Keep 'evergreen' variations running at low budget as fallbacks.
6. Use TikTok's Creative Center to spot trends you can adapt for hook ideas.
Pro Tip
Create a 'hook bank' spreadsheet. Track which hooks work for which audiences. Over time, you'll build a playbook of proven openers for each segment.
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