40% of Gen Z prefers searching on TikTok over Google. They don't want to read a blog about 'Best Mascara'; they want to see a video of it in action. TikTok Search Ads allow us to bid on keywords—just like Google—but display video results. This is 'High Intent' inventory. The user is actively looking for a solution. We combine the high conversion rates of Search queries with the persuasive power of Video to own the top of the results page.
Not really. TikTok's matching is broader, based on semantic relevance. You need to use negative keywords aggressively to prevent waste.
Much cheaper. The CPCs are often 50-70% lower because most advertisers aren't utilizing this placement yet. It's an arbitrage opportunity.
