The TikTok feed is premium inventory, but it has a ceiling. Pangle is TikTok's 'Audience Network'—allowing you to show your TikTok-style ads inside thousands of other mobile games and apps. For Mobile Gaming and App Install campaigns, Pangle is a volume monster. It unlocks millions of daily impressions at a fraction of the CPM of the main feed. We use it to drive 'App Event Optimization' (AEO) campaigns where we optimize for cheap installs and then let the game mechanics monetize the user.
It can be. Retention rates on Pangle users are typically lower than feed users. We offset this by bidding significantly lower (low CPI) so the ROAS math still works.
Rarely. Pangle is primarily for App Installs. For selling physical products, stick to the main TikTok feed.
