Google has the volume, but Microsoft (Bing) has the buying power. The average Microsoft Search user is older, wealthier, and more likely to be on a desktop computer at work. For B2B and High-Ticket Consumer brands, this is the 'Golden Demographic'. We clone your top-performing Google Ads campaigns into Microsoft Ads, often achieving a 30% lower CPA because there is less competition. It's the easiest 'Arbitrage' win in PPC.
It's about 20% of the US market. If you are maxing out Google, adding 20% more volume at a lower CPA is a massive win. It's not 'Instead of' Google; it's 'In Addition to'.
Yes, but you shouldn't just set it and forget it. Bids, demographic adjustments, and negative keywords need to be handled differently on Bing. We treat it as a distinct channel.
