Imagine bidding on the keyword 'CRM Software', but ONLY if the searcher is a 'CTO' or works at 'Microsoft'. With Google, you can't do that. With Microsoft Ads, you can. Because Microsoft owns LinkedIn, we can overlay official LinkedIn profile data onto your Search Campaigns. This allows us to bid +100% for Decision Makers and -100% for Students or Entry Level employees. It eliminates wasted spend and ensures your budget only goes to the buying committee.
No. Google has 'Detailed Demographics', but they are inferred. Microsoft's data is deterministic—it comes directly from the user's LinkedIn profile.
