TikTok is the #1 discovery engine for mobile games. Gamers are visual. They don't want to read about gameplay; they want to see it. We manage User Acquisition (UA) for mobile studios. We focus on 'Gameplay First' creative. No fake cinematics. Real, chaotic, fun gameplay moments that make the user think 'I could do better than that'. We use TikTok's 'App Profile Page' to drive installs directly from the ad.
Since iOS14, tracking is harder. We rely heavily on SKAdNetwork 4.0 and often see better efficiency on Android for initial testing, then scale to iOS once we have a baseline.
