TikTok made me buy it. It's not just a hashtag; it's a behavior. TikTok is the only platform where a brand can go from zero to sold-out in 24 hours. We help DTC brands harness this volatility. We focus on 'Shoppable Entertainment'. We don't make commercials; we make content that feels native to the For You Page (FYP), but has a lethal direct-response hook. We integrate directly with TikTok Shop to reduce friction, allowing users to check out without ever leaving the app.
Yes, but the funnel is different. For a $500 product, we use TikTok to collect emails (Lead Gen) or retarget website visitors. For <$50 products, we go for the impulse buy immediately.
2-3x is a good benchmark for scale. If you are seeing 10x, you aren't spending enough. We optimize for 'Profit Velocity'—maximizing total profit dollars, not just efficiency.
