If you are selling Medicare Supplements, Reverse Mortgages, or Assisted Living, you cannot afford to ignore Bing. A massive portion of the 60+ demographic uses Bing simply because it came installed on their PC and they never changed it. This is not a bug; it's a feature. It concentrates your target audience in one place. We build campaigns with larger fonts, clearer value propositions, and 'Phone Call' focused CTAs to cater to this specific user experience.
Absolutely. We strictly adhere to all platform policies regarding targeting vulnerable groups. We are connecting people with legitimate services they need, like healthcare and legal aid.
