SaaS growth eventually hits a ceiling with Google Search. There are only so many people searching for 'CRM software' each month. To scale, you must move to 'Demand Gen'. Meta Ads (Facebook & Instagram) is the engine for this. We help B2B SaaS companies lower their CAC and fill their pipeline by targeting decision-makers where they spend their free time. We don't just run 'Book a Demo' ads to cold traffic (which fails). We build 'Content Funnels': promoting webinars, whitepapers, and customer case studies to build trust, then retargeting engaged users with a compelling offer to start a trial or talk to sales.
Not reliably on Facebook anymore. We rely on 'Creative Qualification' (calling out the user in the ad) and 'Lookalike Audiences' seeded from your CRM data.
For lower ACV products (<$50/mo), 'Start Free Trial' works well. For Enterprise ($10k+ ACV), 'Request Demo' or 'Download Content' is necessary. You need to match the friction of the ask to the trust you've built.
We often use LinkedIn for the initial precise touch, and then retarget those same users on Facebook because it's 80% cheaper to show them the next ad there.
