Consultants, agencies, and service providers often ignore Facebook, thinking it's not 'professional' enough. They are wrong. Your future clients are scrolling Instagram right now. We help B2B service firms build 'Authority Engines'. We use video ads to deliver value upfront—teaching, explaining, and demonstrating expertise—to build trust at scale. We then use Lead Forms to capture hand-raisers who want to work with the expert they just watched. It's the modern way to fill a sales calendar without cold calling.
Yes, especially well. The higher the ticket, the more trust is needed. Video ads on Meta act as a scalable way to have that 'first conversation' with thousands of prospects simultaneously.
We can use text-based motion graphics or stock footage, but 'Face-to-Camera' content generally performs best for professional services because people buy from people.
