When a storm hits, every roofer is door knocking. We help you beat them to the door digitally. We launch 'Storm Awareness' campaigns on Facebook within 24 hours of a hail event, geo-targeting the specific swath of the storm path. For non-storm markets, we run 'Aging Roof' campaigns showing visual signs of wear (shingle grit, lifting) to educate homeowners that they might have a claim. We use drone footage of inspections to build trust and show professionalism.
We use 'Homeowner' interest stacks (DIY, Home Improvement, HGTV) combined with age targeting (30+) to filter out most renters. The creative also handles this: 'Own a home in [City]?' leads to self-selection.
We can target both. Storm campaigns drive insurance work. 'Architectural Shingle Upgrade' campaigns drive high-ticket retail work. We clarify the offer in the ad copy.
