Real Estate is a visual, local game. There is no better platform to win it than Instagram and Facebook. We help agents and investors dominate their local geography. For listings, we use carousel ads to showcase properties to people living within a 5-mile radius. For seller leads, we use 'Home Value' valuation offers that capture homeowners thinking about moving. Be warned: 'Special Ad Category' rules restrict some targeting (Age/Gender/Zip), but our geo-fencing and interest-stacking strategies ensure you still reach the right neighbors.
Housing ads are protected by strict anti-discrimination laws. on Meta, we cannot target by Age, Gender, or specific Zip Codes (we must use a 15-mile radius minimum). We overcome this by letting the creative and broad algorithm do the targeting work for us.
They are volume-heavy. You will get some looky-loos. We recommend having an ISA (Inside Sales Agent) or automated SMS drip campaign to filter the leads so you only spend time on the serious buyers/sellers.
