Legal keywords on Google are the most expensive in the world ($500+ per click for 'Mesothelioma'). On Facebook, you can reach the same people for pennies. The strategy is different: instead of waitling for a search, we 'Interupt' the user with a compelling story. For Personal Injury, we show sympathetic content about 'Knowing Your Rights'. For Mass Torts (e.g., Camp Lejeune), we target broad demographics affected by the issue. We use native Lead Forms to capture claimants instantly on their phones, bypassing the need for complex landing pages.
They are 'colder'. A Search lead is looking for a lawyer *now*. A Facebook lead realized they *might* have a case after seeing your ad. They require a faster follow-up and a better intake script, but the Cost Per Signed Case is often 50% lower than Search.
No. Geo-fencing healthcare facilities for injury ads is a policy violation and arguably unethical. We target broad local geographic areas and let the algorithm find those with intent.
