Google LSA is great for emergencies, but what about when the phone stops ringing in the fall or spring? That's where Meta Ads win. We use 'Demand Creation' to sell preventative maintenance. We run '49 AC Tune-Up' or 'Electrical Safety Inspection' offers to local homeowners. This gets your techs in the door during slow months, often turning a $49 loss leader into a $5,000 system replacement. It's about keeping the board full year-round, not just waiting for things to break.
You must call them fast. Within 5 minutes. If you wait 2 hours, they are cold. We integrate with your CRM (ServiceTitan, Housecall Pro) to ensure your dispatchers get the alert instantly.
Low-barrier entry offers. '$49 Tune-Up' or '$99 Drain Clearing'. High-ticket offers like 'New System Install' are harder to sell directly from an ad without a previous relationship.
