Healthcare decisions are rarely impulsive. Patients need to trust their provider. Meta Ads (Facebook & Instagram) is the perfect platform to build this trust at scale. While Google Ads captures patients who are sick *right now*, Meta Ads allows you to educate patients *before* they need you. We build 'Patient Education' funnels using video content—doctors explaining conditions, patient testimonials, and facility tours—to position your clinic as the local authority. By the time they need care, you are the only name they know.
It is heavily restricted. You cannot retarget based on specific health conditions (e.g., visiting a 'Cancer Treatment' page). However, we can use broad retargeting and 'Video View' retargeting to stay in front of interested local audiences without violating privacy policies.
For general medicine and older demos (Ortho, Cardiology), Facebook wins. For elective procedures (Plastic Surgery, Lasik, Dermatology), Instagram is the dominant channel.
