Education is a long sales cycle. Nobody chooses a university or a bootcamp from one ad. We build 'Enrollment Funnels'. Top of funnel: 'Campus Tour' videos or 'Alumni Success Stories' to build desire. Middle of funnel: 'Download Course Guide' or 'Take Career Quiz' lead magnets to capture data. Bottom of funnel: 'Application Deadline' retargeting to drive urgency. This full-lifecycle approach lowers Cost Per Enrolled Student by nurturing them over months.
Yes, through 'Schools/Universities' interest targeting and 'Alumni' targeting. This allows us to show ads to people interested in specific institutions or competitors.
Open Days (Virtual or Physical). Promoting an 'Event' rather than a 'Brochure' always drives higher intent because it requires a time commitment.
