For SMB SaaS ($50/mo), go to Facebook. For Enterprise SaaS ($50k/yr), you must live on LinkedIn. This is the only platform where you can guarantee your ad is seen by a 'Chief Information Officer' at a 'Company with 500+ Employees'. We build Account Based Marketing (ABM) campaigns for SaaS challengers. We don't spray and pray. We upload your 'Target 100' account list and surround their buying committees (Users, Influencers, and Decision Makers) with case studies and value propositions until they are ready to take a demo.
For Enterprise Demos, $150-$300 is standard and healthy. Remember, one closed deal is worth $50k+. Don't optimize for cheap $20 ebook downloads if they never convert to revenue.
Cold traffic rarely books a demo for complex software. We recommend 'Content First' (Case Study, Report) to build trust, then retarget for the Demo.
