Cybersecurity is a 'Grudge Purchase'—until it isn't. The driver is Fear, Uncertainty, and Doubt (FUD), but modern CISOs are tired of scare tactics. We succeed by selling 'Resilience' and 'Compliance'. We target CISOs, Compliance Officers, and Risk Managers with content about new regulations (SEC, GDPR) or emerging threat vectors. We position your tool not just as a firewall, but as a business enabler that allows them to pass audits and close their own deals.
Ethically, be careful. Using a competitor's breach in ad copy can backfire. We prefer to talk about the 'Concept' of the breach (e.g., 'Ransomware is rising') rather than naming the victim victim.
Document Ads. 'The 2024 Ransomware Report'. Security pros love data. Give them the data in a PDF and they will give you their email.
