B2B Fintech decisions land on the CFO's desk. They care about one thing: 'Net Working Capital'. They don't care about your shiny UI. They care about cash flow, reconciliation speed, and fees. We build LinkedIn campaigns that speak 'Finance'. We target FP&A Managers, Controllers, and CFOs with direct ROI calculators and efficiency comparisons. We prove that switching to your platform isn't a risk—it's a fiduciary duty.
Yes. LinkedIn is great for reaching 'Small Business Owners' of companies with 11-50 employees—the sweet spot for B2B Fintech. Below that (Solopreneurs), Facebook is often cheaper.
