YouTube Shorts is the sleeping giant. It has the scale of TikTok (billions of views), but it has one massive advantage: It's backed by Google Data. YouTube Shorts ads can target users based on their *Google Search History*. If someone searches 'Best CRM' on Google, we can show them a Shorts ad for your CRM 10 minutes later. TikTok can't do that. TikTok wins on 'Viral Velocity' and creative tools, but YouTube Shorts wins on 'Data depth' and intent.
Yes, users can swipe away instantly. You need a 3-second hook just like TikTok.
TikTok CPMS are generally lower. YouTube Shorts is efficient, but Google protects its pricing power.
