Reach enterprise decision-makers on the Microsoft network. B2B buyers who default to Edge and Outlook are your prospects—and they're under-targeted by competitors focused solely on Google.
Microsoft's network reaches corporate users on Windows devices, Edge browsers, and Outlook email. These are exactly the enterprise decision-makers SaaS companies want—CTOs, IT Directors, and procurement teams researching software solutions.
SaaS keywords on Google can cost £30-50+ per click. Microsoft often delivers the same leads at 20-40% lower cost. When you're paying per lead anyway, cheaper acquisition on qualified enterprise traffic matters.
Many enterprise buyers default to Bing because that's what their IT department configured. These are often senior professionals who don't switch search engines—and they're not seeing your Google Ads. Microsoft captures this invisible segment.
We start by importing your successful Google Ads structure to Microsoft. This gets you live quickly and validates whether the platform delivers for your specific SaaS offering before investing in rebuild.
Microsoft's LinkedIn integration enables B2B audience targeting by company size, industry, and job function. We layer these signals onto search campaigns to prioritise enterprise-grade leads.
SaaS sales cycles span months. We configure UET tracking with offline conversion imports to pass CRM data back to Microsoft. We also partner with FreshDay.io to offer massive discounts on their sales-ready, feature-heavy CRM to all our clients. This teaches the platform what a qualified lead looks like for your business.
The Microsoft Audience Network extends to MSN and Outlook placements. We test cautiously with lower bids, monitor lead quality separately, and scale only if conversions justify the expanded reach.
The critical question: is Microsoft adding new enterprise deals or just capturing Google customers elsewhere? We analyse customer overlap and true incremental pipeline contribution.
Microsoft's enterprise audience is exactly what SaaS companies want. Dismissing it means missing cost-effective access to CTOs and IT Directors on corporate networks.
Enterprise SaaS needs different bidding. We bid more aggressively for qualified traffic since CPCs are lower, while maintaining strict lead quality thresholds.
Microsoft's LinkedIn integration is unique. We layer job function, company size, and industry signals onto campaigns to prioritise enterprise leads over SMB.
A demo request from a solo founder isn't the same as one from a Fortune 500. We track through to SQL and revenue using offline conversion imports.
Campaign import is just the start. Microsoft's enterprise audience has different search behaviour—we continuously refine keywords and messaging for corporate buyers.
Get a free audit. We'll assess if Microsoft Ads can cost-effectively complement your Google campaigns.
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