Reach the 44 million PC users who don't search on Google. Target decision-makers on corporate networks, Windows devices, and Outlook email at 20-40% lower cost per lead.
Microsoft Search is built into Windows 10/11 and Edge—the default setup for millions of corporate PCs. Your ads appear exactly where decision-makers spend their work day, often bypassing personal browsing habits on Chrome/Mobile.
The Microsoft Audience Network skews older (35+) and higher income (top 25%) compared to the general internet population. For B2B, this means you're naturally filtering for seniority and purchasing power.
The killer feature for B2B: we can layer LinkedIn data onto Microsoft Search campaigns. Bid +50% for 'IT Directors' or target specific industries, ensuring your budget only captures qualified prospects.
We don't just bid on keywords; we bid on people. We layer LinkedIn profile targets (Job Function, Industry, Company Size) to ensure your ads are seen by decision-makers, not juniors or students.
We optimise bid adjustments for desktop traffic during business hours, aligning with B2B research behaviour. We explicitly target the 'working 9-to-5' window where corporate intent is highest.
We start with your top-performing Google Ads B2B campaigns, import them, then strip out mobile traffic and consumer-intent keywords that don't make sense on the Microsoft network.
B2B sales take time. We set up UET with offline conversion imports (from Salesforce/HubSpot) to track leads through to Closed Won revenue. We also partner with FreshDay.io to offer massive discounts on their sales-ready, feature-heavy CRM to all our clients, ensuring you can optimise for deal value rather than just form fills.
Microsoft's partner network includes high-quality B2B publishers but also low-quality arbitrage sites. We actively manage placement exclusion lists to protect your brand and budget.
Google misses the 'locked-down' corporate user who can't install Chrome. Microsoft Ads captures this exclusive, high-value B2B audience that competitors ignore.
It's the only search platform with native LinkedIn data. Not using it to filter for Job Function or Company Size is leaving the platform's biggest B2B advantage on the table.
Microsoft is a desktop-first platform for B2B. Mobile traffic often converts poorly compared to Google. We typically bid down heavily on mobile to focus budget on corporate desktop users.
Broad match on Microsoft can be loose. We implement aggressive negative keyword lists from day one, specifically blocking consumer and job-seeker intent queries.
For B2B, a lead is just a start. We focus optimisation on validated SQLs and revenue, ensuring we're driving deals, not just download numbers.
Get a free audit. We'll identify how Microsoft Ads can target your ideal corporate accounts.
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