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ADSMANAGEMENT

Home/Glossary/Meta Ads Management Glossary/Carousel Ads
Meta Ads Management Term

Carousel Ads

Carousel Ads display up to 10 images or videos in a single ad, each with its own link. Users swipe through cards to explore products, features, or a story sequence. They typically drive higher engagement and CTR than single image ads.

Example in Practice

"Our carousel showing the top 5 customer use cases achieved 35% higher CTR than single-image testimonial ads."

Related Terms

Collection Ads

Collection Ads show a cover image or video with 4 product images below. Tapping opens an Instant Experience with your full catalog. They combine awareness (video) with shopping (product grid) in a single ad unit. Great for ecommerce discovery.

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