Collection Ads
Collection Ads show a cover image or video with 4 product images below. Tapping opens an Instant Experience with your full catalog. They combine awareness (video) with shopping (product grid) in a single ad unit. Great for ecommerce discovery.
Example in Practice
"Our Collection Ad with a lifestyle video cover and 4 bestsellers achieved 3x higher ROAS than standard catalog ads."
Related Terms
Catalog Sales Objective
The Catalog Sales objective optimizes for purchases from your product catalog. It uses Dynamic Product Ads to show users the specific products they viewed or added to cart. Required for DPA retargeting and Advantage+ Shopping Campaigns.
Dynamic Product Ads (DPA)
Dynamic Product Ads automatically show relevant products from your catalog to people based on their browsing behavior. Meta dynamically generates ads featuring products users viewed, added to cart, or purchased, making them highly personalized at scale.
Instant Experience (Canvas)
Instant Experience is a full-screen, mobile-optimized landing page that loads instantly within Facebook/Instagram. It can include images, videos, carousels, and forms without users leaving the app. Great for ecommerce product showcases and immersive storytelling.
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