LinkedIn Ads Management Term

Spotlight Ads

LinkedIn Spotlight Ads are Dynamic Ads that personalize with the viewer's profile photo and name, featuring a prominent CTA. Unlike Follower Ads, they drive to a landing page. They appear in the right rail on desktop and are highly eye-catching due to personalization.

Example in Practice

"Our Spotlight Ads for a whitepaper achieved £5 CPL - 40% cheaper than Sponsored Content for the same offer."

Related Terms

Follower Ads

LinkedIn Follower Ads are Dynamic Ads that show the user's profile picture alongside your Company Page, inviting them to follow. They're personalized for each viewer and typically have higher engagement than standard display ads for building audience.

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