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ADSMANAGEMENT

Home/Glossary/LinkedIn Ads Management Glossary/Follower Ads
LinkedIn Ads Management Term

Follower Ads

LinkedIn Follower Ads are Dynamic Ads that show the user's profile picture alongside your Company Page, inviting them to follow. They're personalized for each viewer and typically have higher engagement than standard display ads for building audience.

Example in Practice

"Our Follower Ads campaign added 3,500 relevant followers at £2.50 per follower, building a valuable organic audience for retargeting."

Related Terms

Spotlight Ads

LinkedIn Spotlight Ads are Dynamic Ads that personalize with the viewer's profile photo and name, featuring a prominent CTA. Unlike Follower Ads, they drive to a landing page. They appear in the right rail on desktop and are highly eye-catching due to personalization.

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