Target CPA (Cost Per Acquisition)
Target CPA is a Smart Bidding strategy that automatically sets bids to get as many conversions as possible at your target cost-per-acquisition. Google adjusts bids in real-time based on the likelihood of conversion for each auction.
Example in Practice
"Setting a £50 Target CPA kept our costs predictable while Google found the most efficient clicks, reducing CPA variance by 40%."
Related Terms
Smart Bidding
Smart Bidding is Google's suite of automated bid strategies powered by machine learning. Options include Target CPA, Target ROAS, Maximize Conversions, and Maximize Conversion Value. It adjusts bids in real-time based on signals like device, location, time, and audience.
Target ROAS (Return on Ad Spend)
Target ROAS is a Smart Bidding strategy that automatically sets bids to achieve your target return on ad spend. If you set a 400% target, Google optimizes bids to generate £4 in revenue for every £1 spent. Requires conversion value tracking.
Need Help with Google Ads Management?
Our team of experts can help you optimize your campaigns and improve performance.