Smart Bidding
Smart Bidding is Google's suite of automated bid strategies powered by machine learning. Options include Target CPA, Target ROAS, Maximize Conversions, and Maximize Conversion Value. It adjusts bids in real-time based on signals like device, location, time, and audience.
Example in Practice
"Switching from manual CPC to Target ROAS with a 400% target improved our actual ROAS from 3.2x to 4.8x over 30 days."
Related Terms
Target CPA (Cost Per Acquisition)
Target CPA is a Smart Bidding strategy that automatically sets bids to get as many conversions as possible at your target cost-per-acquisition. Google adjusts bids in real-time based on the likelihood of conversion for each auction.
Target ROAS (Return on Ad Spend)
Target ROAS is a Smart Bidding strategy that automatically sets bids to achieve your target return on ad spend. If you set a 400% target, Google optimizes bids to generate £4 in revenue for every £1 spent. Requires conversion value tracking.
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