Meta reports 50% fewer conversions than your backend/Shopify.
Cannot optimize ads efficiently.
iOS users opting out of tracking.
Don't rely solely on Facebook Pixel. Mix data sources.
**Implement CAPI**: Set up Conversions API to send server-side data.
**Verify Domain**: Ensure your domain is verified in Brand Safety.
**Configure Events**: Set up Aggregated Event Measurement (AEM) in Events Manager.
**Use UTMs**: Rely on Google Analytics/Triple Whale for truth.
Troubleshooting ad account bans can be tricky. If you'd rather not risk making it worse, our team can take a look.
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