The YouTube Masthead

Reserve the Masthead (top of Home Feed) for massive product launches or movie releases.

Why This Matters

It buys 100% share of voice for 24 hours. Expensive, but instant massive reach.

1. Contact a Google Rep (cannot buy self-serve).

2. Book heavily in advance.

Use CPC buying model for Masthead if available (beta) to reduce risk vs fixed daily cost.

Run Audio Ads for users listening to music/podcasts on YouTube in the background.

Run Brand Lift 2.0 surveys to measure "Ad Recall" and "Search Lift" for free (requires minimum spend).

Use Bumper Ads (6s) to tease or reinforce a longer message in a sequence.

Let our team implement these optimization strategies for you.