Smart Frequency Capping

For Brand Lift, use "Target Frequency" bidding to ensure users see your ad enough times to remember it.

Why This Matters

One view isn't enough for recall. 3-4 views per week is the sweet spot for memory.

1. Campaign Settings > Frequency Capping.

2. Or use "Target Frequency" bid strategy (e.g., Target 4 per week).

For Direct Response, cap tightly (e.g., 2 per day) to avoid annoying users who won't convert.

Run Audio Ads for users listening to music/podcasts on YouTube in the background.

Run Brand Lift 2.0 surveys to measure "Ad Recall" and "Search Lift" for free (requires minimum spend).

Use Bumper Ads (6s) to tease or reinforce a longer message in a sequence.

Let our team implement these optimization strategies for you.