Measure with Brand Lift

Run Brand Lift 2.0 surveys to measure "Ad Recall" and "Search Lift" for free (requires minimum spend).

Why This Matters

Clicks don't tell the whole story for branding. Did they actually remember you?

1. Labs > Brand Lift.

2. Setup survey questions ("Which of these have you heard of?").

3. Consult Google Rep for minimum spend requirements.

Search Lift is the most actionable metric—did seeing the ad make them Google you?

Run Audio Ads for users listening to music/podcasts on YouTube in the background.

Use Bumper Ads (6s) to tease or reinforce a longer message in a sequence.

Create Custom Intent audiences based on Google Search keywords and target them on YouTube.

Let our team implement these optimization strategies for you.