Reach Listeners with Audio Ads

Run Audio Ads for users listening to music/podcasts on YouTube in the background.

Why This Matters

Visuals don't matter if the phone is in a pocket. Audio ads focus on sound design and voiceover.

1. New Campaign > Brand Awareness.

2. Select "Audio".

3. Upload static image + audio file.

Great for podcast promotion or brand lift, less efficient for direct response.

Run Brand Lift 2.0 surveys to measure "Ad Recall" and "Search Lift" for free (requires minimum spend).

Use Bumper Ads (6s) to tease or reinforce a longer message in a sequence.

Create Custom Intent audiences based on Google Search keywords and target them on YouTube.

Let our team implement these optimization strategies for you.