5 Hook Formulas That Stop the Scroll on TikTok
Open with a bold claim, question, or visual disruption in the first 0.5 seconds to maximize hook rate.
Why This Matters
TikTok's algorithm decides whether to show your ad widely based on the first 2 seconds. A weak hook means limited reach regardless of how good the rest of your video is.
How To Implement
1. The Bold Claim: 'Most brands are wasting 80% of their ad budget on TikTok...'
2. The Question: 'Why do your TikTok ads stop working after 3 days?'
3. The Pattern Interrupt: Start mid-action, with a jarring visual, or unexpected sound.
4. The Controversial Take: 'Unpopular opinion: Hashtag targeting is dead.'
5. The Direct Address: 'If you're a DTC brand spending over £10k/month on ads, watch this.'
6. Test at least 5 different hooks per concept before giving up on an angle.
Pro Tip
Film hooks separately from the rest of your video. This lets you quickly swap hooks on winning body content without re-shooting everything.
Want Expert Help with TikTok Ads Management?
Let our team implement these optimization strategies for you.