Microsoft Ads Tip
Perfect UET Tag Setup
Ensure your UET (Universal Event Tracking) tag is set up for variable revenue tracking.
Why This Matters
Without variable revenue, you can't optimize for ROAS.
How To Implement
1. Create UET Tag.
2. Install on all pages.
3. Modify the code on "Thank You" page to pass `revenue_value`.
Pro Tip
Validate with the "UET Tag Helper" Chrome extension.
More Microsoft Ads Tips
Audit Automated Extensions
Microsoft aggressively auto-creates extensions. Regularly audit and opt-out of bad ones.
Why Microsoft Ads Converts Better for B2B (And How to Use It)
Leverage Bing's older, higher-income user base and LinkedIn targeting for B2B campaigns that outperform Google.
Sync Bing Places
Claim your Bing Places listing and link it to ads for Location Extensions.
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