Microsoft Ads Tip
Shopping Priority Logic
Use Campaign Priorities (High, Medium, Low) to funnel traffic to the right bids.
Why This Matters
If you have a "Best Sellers" campaign and a "General" campaign containing the same products, priority dictates which bids.
How To Implement
1. Set "Best Sellers" to HIGH priority.
2. Set "General" to MEDIUM.
3. Exclude Best Sellers products from General if needed.
Pro Tip
Use High Priority for clearance items with lower bids to clear stock cheaply.
More Microsoft Ads Tips
Audit Automated Extensions
Microsoft aggressively auto-creates extensions. Regularly audit and opt-out of bad ones.
Why Microsoft Ads Converts Better for B2B (And How to Use It)
Leverage Bing's older, higher-income user base and LinkedIn targeting for B2B campaigns that outperform Google.
Sync Bing Places
Claim your Bing Places listing and link it to ads for Location Extensions.
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