Microsoft Ads Tip
Dynamic Remarketing for Retail
Import your Google Merchant Center feed into Microsoft Merchant Center to run Dynamic Remarketing.
Why This Matters
Microsoft Shopping audience has higher average household income than Google's.
How To Implement
1. Merchant Center > Import.
2. Sign in to Google.
3. Schedule daily sync.
Pro Tip
Check for "Product Issues" in MS Merchant Center distinct from Google—errors don't always map 1:1.
More Microsoft Ads Tips
Audit Automated Extensions
Microsoft aggressively auto-creates extensions. Regularly audit and opt-out of bad ones.
Why Microsoft Ads Converts Better for B2B (And How to Use It)
Leverage Bing's older, higher-income user base and LinkedIn targeting for B2B campaigns that outperform Google.
Sync Bing Places
Claim your Bing Places listing and link it to ads for Location Extensions.
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