Microsoft Ads Tip
Audit Automated Extensions
Microsoft aggressively auto-creates extensions. Regularly audit and opt-out of bad ones.
Why This Matters
Auto-extensions might pull text from your footer or unrelated pages, diluting your message.
How To Implement
1. Ads & Extensions > Automated Extensions.
2. Review "Consumer Ratings" or "Dynamic Callouts".
3. Turn off any that are off-brand.
Pro Tip
Always prefer Manual Extensions over Automated ones for control.
More Microsoft Ads Tips
Why Microsoft Ads Converts Better for B2B (And How to Use It)
Leverage Bing's older, higher-income user base and LinkedIn targeting for B2B campaigns that outperform Google.
Sync Bing Places
Claim your Bing Places listing and link it to ads for Location Extensions.
Create Urgency with Countdowns
Use the `{COUNTDOWN}` syntax in ad text to dynamically show days/hours left for a sale.
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