Use Seasonality Adjustments Tool
Inform Smart Bidding of upcoming short-term conversion rate spikes (e.g., Flash Sale) using Seasonality Adjustments.
Why This Matters
Smart Bidding reacts to historical data. It won't know you're running a 24h 50% off sale and might bid too conservatively without a hint.
How To Implement
1. Go to Tools > Bid Strategies > Advanced Controls.
2. Create a "Seasonality Adjustment".
3. Set start/end time and expected CVR increase (e.g., +30%).
4. Remove after the event.
Pro Tip
Only use this for events shorter than 14 days. For longer changes, the algorithm naturally adjusts.
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