Strategic Pinning for RSAs
Pin headlines in Responsive Search Ads only when necessary for compliance or critical context, to avoid restricting Google's AI.
Why This Matters
Over-pinning reduces the number of ad combinations Google can test, potentially hurting Quality Score and reach.
How To Implement
1. Write 15 distinct headlines.
2. Pin your Brand Name to Position 1 (if strict brand guidelines exist).
3. Pin your CTA or unique offer to Position 2 or 3.
4. Leave at least 5-6 unpinned headlines for flexibility.
Pro Tip
Test 2 RSA variations: one with strict pinning and one fully loose, and compare CTR and Conversion Rate.
More Google Ads Tips
How to Use Auction Insights to Outsmart Competitors
Monitor Auction Insights weekly to understand competitive dynamics and identify opportunities to take market share.
Why You Should Always Run Brand Search Campaigns
Bid on your own brand terms to protect against competitors, control messaging, and capture high-intent traffic at minimal cost.
How to Allocate Budget Across Campaigns for Maximum ROI
Prioritize budget by campaign efficiency, not channel habit. Use incremental ROAS, not absolute ROAS, to find your best marginal spend.
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