Adopt the Hagakure Structure
Consolidate granular ad groups into larger, thematically grouped ones to feed Smart Bidding more data.
Why This Matters
Smart Bidding needs volume. Tiny ad groups (SKAGs) with 2 clicks/week starve the algorithm. Consolidation speeds up learning.
How To Implement
1. Group keywords that share the same URL/Landing Page.
2. Use URL customizers or keyword insertion for ad relevance.
3. Aim for at least 3,000 impressions per week per ad group.
Pro Tip
Combine this with Broad Match + Smart Bidding for maximum reach and algorithmic optimization.
More Google Ads Tips
How to Use Auction Insights to Outsmart Competitors
Monitor Auction Insights weekly to understand competitive dynamics and identify opportunities to take market share.
Why You Should Always Run Brand Search Campaigns
Bid on your own brand terms to protect against competitors, control messaging, and capture high-intent traffic at minimal cost.
How to Allocate Budget Across Campaigns for Maximum ROI
Prioritize budget by campaign efficiency, not channel habit. Use incremental ROAS, not absolute ROAS, to find your best marginal spend.
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