The Extension Strategy That Boosts CTR by 15%+
Use every relevant extension type and create variations for each. Extensions increase ad real estate, improve CTR, and boost Quality Score.
Why This Matters
Extensions are free ways to make your ads bigger and more useful. Google rewards ads with extensions through better Quality Score and lower CPCs. Most competitors under-utilize them.
How To Implement
1. Add 4+ sitelinks with unique destinations and CTA-focused text.
2. Add 4+ callout extensions highlighting key benefits and differentiators.
3. Add structured snippets (Types, Features, Brands you carry).
4. Add call extensions with your business number (track calls!).
5. Add location extensions if you have physical locations.
6. Add image extensions - they can increase CTR by 10%+.
7. Create ad group level extensions for more specific messaging.
8. Refresh extensions quarterly with new messaging.
Pro Tip
Create price extensions for your main products/services. They show pricing upfront, qualifying clicks and improving conversion rate.
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