Leverage Demand Gen Campaigns
Use Demand Gen (formerly Discovery) to reach users on Gmail, Discvoer, and YouTube Home with visual-first ads.
Why This Matters
It fills the middle-funnel gap, reaching 3 billion users who are browsing but not actively searching yet.
How To Implement
1. Use high-quality lifestyle imagery (avoid text-heavy images).
2. Repurpose top-performing social creatives.
3. Use "Maximize Conversions" bidding.
Pro Tip
Carousel formats specifically outperform single-image ads in Demand Gen for e-commerce brands.
More Google Ads Tips
How to Use Auction Insights to Outsmart Competitors
Monitor Auction Insights weekly to understand competitive dynamics and identify opportunities to take market share.
Why You Should Always Run Brand Search Campaigns
Bid on your own brand terms to protect against competitors, control messaging, and capture high-intent traffic at minimal cost.
How to Allocate Budget Across Campaigns for Maximum ROI
Prioritize budget by campaign efficiency, not channel habit. Use incremental ROAS, not absolute ROAS, to find your best marginal spend.
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