Hyper-Segment Customer Match Lists
Don't just upload one "All Customers" list. Segment lists by "High Value," "Churned," and "Recent Buyers" for tailored bidding.
Why This Matters
LTV varies wildly. Bidding +50% for high-LTV lookalikes is profitable; bidding +50% for low-value users is wasteful.
How To Implement
1. Export customer data from CRM.
2. Segment by LTV or purchase recency.
3. Upload separate lists to Audience Manager.
4. Apply to campaigns with bid modifiers OR use as exclusion lists.
Pro Tip
Refresh these lists automatically via API or scheduled uploads to keep match rates high.
More Google Ads Tips
How to Use Auction Insights to Outsmart Competitors
Monitor Auction Insights weekly to understand competitive dynamics and identify opportunities to take market share.
Why You Should Always Run Brand Search Campaigns
Bid on your own brand terms to protect against competitors, control messaging, and capture high-intent traffic at minimal cost.
How to Allocate Budget Across Campaigns for Maximum ROI
Prioritize budget by campaign efficiency, not channel habit. Use incremental ROAS, not absolute ROAS, to find your best marginal spend.
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